The Secrets behind Facebook CPM and How to Reduce It || Importance of CPM,CPC,CTR in Facebook Ads
CPM, CPC and CTR in Facebook Ads It is very important to understand CPM, CPC and CTR in Facebook ad CPM: (Cost Per Milli means 1000 impressions cost) If your CPM is high, try improving your targeted audience. There are two main reasons of high CPM i. Your target audiences are wrong. People are not taking interest in your ad. Therefore, Facebook charge you high amount by displaying to less people. ii. You are targeting too premium people in your ad. As you know Facebook is a bidding platform. If the same audiences are targeting by many other advertisers at the same time you are targeting. Then Facebook will charge you high amount and thus you will get high CPM. Try avoid to target engaged shoppers, online shoppers etc. CPC: (Cost Per Click) you pay every time when someone click on your ad Reason of high CPC: it means that your creative, ad copy or headline is not good and attractive. People are not clicking on it and thus Facebook charging you high amount. Try to improve it in...